API breaks out new color in hot stamping foil range
Brand enhancement specialist API (apigroup.com) has underlined its on-trend credentials by adding a new color to its PG range of pigment hot stamping foils. The luxurious, deep red Amaranth shade answers customer demand for eye-catching, on-trend tops to go on wine and spirit bottles, and is also relevant across a range of other hot stamping applications.
Luxury and premium goods manufacturers are ensuring that their packaging, by acting as a ‘second skin’, effectively conveys both the product’s qualities and their brand values. Deep, luxurious colors that interact with the latest print technologies and add a highly tactile finish, such as the Amaranth shade from API, are a big part of how premium packaging solutions are becoming truly relevant to their brands.