Spice rubs are traditionally used for grilling. Morton’s goal with its new line of Sea Salt Rubs was to bring rubs indoors for new uses – and for that it needed an attention-getting, functional, contemporary package that would live as well in the kitchen as it does on the patio.
For its solution, Morton Salt turned to Berlin Packaging (berlinpackaging.com) and its Studio One Eleven design division. Through contextual consumer research, the Studio One Eleven designers found that consumers preferred a sleek, waisted cylinder with a flip-top closure for one-handed use. Housing the three sea salt blends – Italian Roasted Garlic, Cracked Peppercorn and Herb, and Southwest BBQ – the packaging makes it easy to roast, grill, pan fry or bake any kind of meat or fish.