SHEBA® Brand today announced two new products – SHEBA® Meaty Tender Sticks treats and PERFECT PORTIONS™ Cuts in Gravy entrées – that are now available nationwide. Both SHEBA Meaty Tender Sticks treats and PERFECT PORTIONS Cuts in Gravy entrées are made with mouthwatering real meat and individually packaged to ensure freshness. With protein-rich treats and innovative packaging to guarantee fresh feline meals, the SHEBA Brand is providing cat owners with new ways to feed and treat their cats.
"The cat food and treat category has tremendous opportunity for innovation, and we want to address the needs of consumers and cats with every new product we introduce," says Denise Truelove, marketing director for Cat Treats, Mars Petcare. "The launch of SHEBA Meaty Tender Sticks provides cat owners a premium, real-meat treat option, while the expansion of SHEBA PERFECT PORTIONS line to include Cuts in Gravy entrées offers another and tasty wet food option."