Integrated branding agency Ragged Edge (raggededge.com) has refreshed the brand identity for food blogger and Instagram star Ella Mills, better known as Deliciously Ella. The brand identity includes a new design system and updated logo, which is shared with the Mae Deli (co-founded by Ella and her husband Matthew). The agency also designed the packaging for her first retail product ‘Deliciously Ella Energy Balls’.
The Energy Balls are the bestselling item in Ella’s food destination ‘The Mae Deli’ and the most popular recipe on Ella’s blog.