Study finds consumers steering clear of alcohol at bars, restaurants
In evaluating its forecasted growth expectations for beverage alcohol sales at the nation's bars and restaurants, Technomic (technomic.com) continues to see only modest improvements in 2016. This comes from research conducted for Technomic's Adult Beverage Planning Program, which is a membership-based program delivering suppliers with research on key topics and trends related to the adult beverage on-premise industry, all while allowing the opportunity to network in a collaborative environment.
While the overall restaurant industry has been experiencing stronger momentum, slower traffic at major casual dining chains and an evolving consumer dynamic are resulting in a "new normal" in which consumer drink purchase patterns have changed. For 2016, Technomic expects overall consumer spending on beverage alcohol in the away-from-home channel to grow at a modest 2.3%, with similar expectations for 2017. Total alcohol volume in bars and restaurants is expected to be flat in 2016.