Boxed Water and National Forest Foundation plant 430,156 trees
Boxed Water is Better, in partnership with the National Forest Foundation (NFF) announces the official results of the 2016 ReTree Campaign, part of one of the largest tree planting commitments through the NFF. Boxed Water more than doubled its original 2016 goal of 200,000 trees by engaging with social media followers to commit to plant 430,156 trees. This is the second year of Boxed Water's five-year commitment in which they have a goal to plant a total of 1 million trees with the NFF by 2020. ReTree 2016 kicked off on Earth Day and ran through the end of Labor Day.
With the help of the National Forest Foundation, the trees committed to during the #ReTree program will be planted in U.S. National Forests in need of reforestation. This year's campaign drove commitments to plant trees all via a social media matching program. With the help of social media followers who posted a photo on Facebook, Twitter, or Instagram with #ReTree, Boxed Water committed to planting two trees for each photo posted. A large portion of the trees committed during the 2016 campaign will support reforestation in the Custer-Gallatin National Forest in Montana, a region that lost nearly 500 acres of forest due to wildfire damage from 2012's Ash Creek Fire.