Big House Wine sees big changes with prohibition message on pack
Big House Wine Company announces the next exciting chapter for the iconic brand with all-new packaging and design. The new look reflects the California brand's "big, bold and rebellious" heritage and style by celebrating the personalities and figures of the Prohibition era – a time when the boundaries between outlaw and common citizen were blurred. Each historic character bent the rules to supply every-day people with a drink, and each paid the price in prison, otherwise known as the "big house."
The redesigned package for each of Big House's seven California wines features the silhouette of a different notorious Prohibition bootlegger along with a historic quote from that person to pique further discovery. As with previous branding, varietals are tied to specific personalities, this time focusing on a distinct period in American history. Side panels tell their stories with an authentic photo for each character highlighting their role during these tumultuous years. From the first California brand with an all-screw cap line-up to the first with the Octavin® box, the new Big House packaging embraces the brand's pioneering history of innovation and cutting edge design.