Yili launches yogurt drinks with filled alginate balls
Inner Mongolia's Yili Industrial Group Co. Ltd. is causing a sensation with two new UHT yogurt drinks. The two “Baoquzhu”-branded beverages, packed in combiblocSmall 250 ml from SIG Combibloc (sig.biz), contain alginate balls filled with juice, which burst in the mouth when gently chewed. The result: an extra portion of fruity drinking pleasure. These yogurt drinks are available in apple and strawberry flavors. Produced using the drinksplus solution from SIG Combibloc, they have taken Yili to a new level in the field of beverages with perceptible added value.
These innovative products were developed specially for teenagers, who place a high value on fun and new experiences, even when it comes to food and beverages. “UHT yogurt drinks with filled alginate balls are an innovation in the beverage and dairy products sector. The local market is invigorated by new product developments that offer added value for consumers – for example, with new taste experiences. That’s why we believe the combination of yogurt and fruit in the form of small balls fits ideally with the joy of experimentation and curiosity typical of teenagers. And it will offer them plenty of amusement. It took less than two years to progress from product idea to market launch. That’s fast, considering that there were no empirical values to draw on, in terms of either manufacturing the filled alginate balls or the technology to process them," says Eric Ding, head of marketing Asia Pacific North at SIG Combibloc.