Libby's® Fruits & Vegetables announces the launch of Libby's® Vegetable Pouches, which will begin rolling out at retailers across the country. A first for the vegetable market, Libby's® Vegetable Pouches will sit alongside their canned counterparts on the shelf, but cook in less than 60 seconds in their own pouch – no pots or heating containers needed. The result: hot, nutritious vegetables in a flash and more time to enjoy food and family.
"Although most parents know vegetables are healthy, they are served at only 23% of dinners[1]. Libby's understands that parents need options for bringing vegetables to the table that they can feel good about and that help preserve important family time," says Bruce Wolcott, vice president of marketing for Seneca Foods. "New Libby's® Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together."