There are over 7 billion people in the world and each person consumes on average $114 worth of packaging each year. There is no doubt that packaging is a lucrative industry with plenty of growth potential – however, market share is not equally distributed and smaller suppliers are often stuck in the shadows of their bigger competitors.
Larger suppliers have greater resources, which typically grants them more brand awareness, wider access to and presence within a variety of sectors, and the ability to undercut on products without a significant impact on their overall profit margins.