The stand-up pouch (SUP) continues to be a darling of the packaging industry. Brand packagers are eager to satisfy consumer appetites for pouch convenience, ease of use and quality.
Market data shows SUP demand staying strong for the foreseeable future. Technology research company Technavio (technavio.com) estimates the SUP compounded annual growth rate will be 9.67% through 2019. As well, market research firm The Freedonia Group (freedoniagroup.com) predicts U.S. SUP demand will reach $2.4 billion in 2018.