Driven by a unique brand vision, Rocker Spirits, a micro-distillery based in Littleton, CO, decided to work with O-I (o-i.com) to create a bottle that rocks, both literally and figuratively. Together, the teams created a one-of-a-kind design that conveys Rocker’s distinctive identity at first glance.
The design process brought Duston Evans, co-founder of Rocker Spirits to the O-I North America headquarters in Perrysburg, OH. It was there that Evans was able to work with O-I’s new product development team to turn his vision into a reality. Going into the process, Evans had a clear vision for his bottle. Evans was so focused on the desire to stand out on the shelf that he says his decision to enter the spirits market hinged on his ability to get a bottle as unique as he was envisioning. “I didn’t want to be another square bottle. If I couldn’t have a bottle that rocks, I wasn’t going to get into the spirits industry. And we knocked our goal out of the park.”