Crown's new technology gives packages a unique identity
Advancing traceability in today’s complex global supply chain is critical for manufacturers to meet regulatory mandates and manage issues like quality, product recalls and manufacturing inefficiencies. To help brands improve product traceability and support greater consumer engagement, Crown Holdings Inc. (crowncork.com), a leading supplier of metal packaging products worldwide, has developed CrownSecure™, a code scanning system that assigns every package a unique and singular identity quick response (QR) code. During manufacturing and distribution, product information is stored in a central, reliable Cloud Datamatrix database and can be accessed at any time by brands, retailers or consumers by scanning a code on the container.
The CrownSecure database assigns a unique ID to each package and stores a variety of information on the product (e.g., origination/expiration date/path of travel). As a result, brands can regularly update the product’s status, building a data trail and consumers seeking to purchase the product can validate its authenticity at any time via a mobile phone or web application.