Global eye makeup market projected to grow through 2020
The eye makeup segment is one of the fastest-growing segments of the global color cosmetics market and is expected to continue growing in the coming years, according to Technavio (technavio.com). With the rising demand for eye makeup, manufacturers are developing new products to drive sales in the market. In the eyebrow segment, vendors like MAC and Clinique are among the leading players in the U.S. The consumption of niche brands like Anastasia Beverly Hills is also high across the US.
Technavio's analysts forecast the global eye makeup market to grow at a CAGR of 5.19% during the period 2016-2020.