Green Giant looks to reach health-conscious consumers with new branding
Smith Design (smithdesign.com) recently helped to relaunch the iconic Green Giant® brand, a 100-year-old heritage brand, to reconnect with today’s health-minded consumers and their increasing demand for nutritious, time-saving food options that match their on-the-go lifestyles.
Employing a mission-based strategy to help America eat more veggies at meal time and using its heroic Jolly Green Giant® icon as its calling card, Smith Design developed a robust top down visual strategy for the brand and all the design aspects to support it, including brand and package design, photography for pack and recipes, layout of refreshed website, FSI and signage.