Packages, bottles, medicine and many other products often require discrete codes and brand information that can be tracked through the supply chain. In addition, with new government labeling requirements including the new federal GMO labeling law, tracking may be tougher than it seems.
“Food and beverage manufacturers are seeking more high-speed, high-resolution printing and marking solutions. In addition, retailers are requiring food and beverage manufacturers to synchronize data between primary packaging and cases for product traceability,” says Bob Neagle, Videojet business unit manager, case coding & workflow solutions.