The habits and preferences of Millennials have dominated news headlines and been a major focus for marketers. While Millennials recently surpassed Baby Boomers as the largest living generation in the United States, it’s important to remember Boomers are not far behind in numbers and – perhaps more importantly - have the largest purchasing power of any generation. Not only is this aging demographic delaying retirement and living longer but Boomers are predicted to spend $15 trillion worldwide by the end of 2019. Retailers and manufacturers must ensure they are meeting the needs of the crucial Baby Boomer generation, especially when it comes to product packaging. Here are three key considerations: