When entrepreneurs Shazi Visram and Jessica Rolph launched Happy Family Brands in 2006, their mission to make organic baby food available and affordable struck a chord with consumers. In the ensuing period, the company has grown rapidly and was acquired by Danone in 2013.
Happy Family, with product lines such as Happy Baby, has been a pioneer in the industry, adding probiotics and age-appropriate enlighten ingredients to its products. In addition it also has been an innovator in its packaging. Happy Family was an early adopter of spouted flexible pouches, a move that changed the dynamics of the baby food market. This year, Happy Family introduced a clear pouch that allows consumers to see the product within.