Arlette Fruits got a hand from AGR Food Marketing (agrfoodmarketing.com) and Nueve Estudio (n-u-e-v-e.com) in developing the naming, branding and packaging for the new fruit brand with a premium target audience in foreign markets. On one side, an apricot brand – escande variety, which is the star fruit of the company. And on the other side, another brand covering the rest of the premium fruits: other apricot varieties, pears, kakis and saturn peaches.
ARLETTE FRUITS: Nueve Studio used a French term for the sophistication and premium quality French words have in the consumer’s mind. An easy name to pronounce in the different markets where it is present. It is a female name, recalling a delicate, different as well as sumptuous fruit.