It’s official: The holidays are upon us, and many consumer brands are entering their busiest and most profitable weeks of the year. With so much emphasis on sales during the bustling holiday shopping season, many brands rollout special holiday packaging designed to catch the eye of the consumer and keep products flying off of store shelves. This year, a handful of distinct trends will find their way into the packaging that stuffs stockings, lands under the tree or sits beneath festive bows.