In a study conducted by Packaging InSight (packaginginsight.com) on behalf of Pregis LLC (pregis.com), product protection was ranked as the most important packaging characteristic by 80% of respondents, compared to sustainability and ease of product removal.
For this particular study, participants were fitted with a camera/head gear apparatus that measured 40-plus facial movements as the participants interacted with a corrugated box containing varied products. Each box used one of the following packaging materials to protect the contents: loose-fill “peanuts,” paper, square-pattern bubble cushioning and air pillows.