Cheez Doodles, the fun, irreverent cheese-flavored snack, has been an east coast favorite since its debut in the 1950s. Now, Wise Foods is expanding the appeal with new flavors, product innovation, and a complete refresh of its packaging.
“Cheez Doodles has very loyal consumers,” comments Jeremy Bjork, chief marketing officer at Wise Foods Inc., owner of the Cheez Doodles brand. “But the brand really needed an update, so we were faced with a difficult challenge: how do you contemporize the brand and accentuate the cheesiness of the product while not alienating current consumers and still keeping the packaging fun? Perspective: Branding stepped up to save the day.”