A rare, wild yeast was recently discovered in a forest in Patagonia, at coordinates 41°S - 71°W. It turned out to be the mother of all lager yeasts, including the famous Heineken® A-Yeast. Heineken’s Master Brewer, Willem Van Waesberghe took the challenge to tame it into a limited edition beer. It gives the lager beer a surprising full taste, with spicy notes and fruity hints. A unique beer style was born: the “Wild Lager."
The Heineken Brand Design Team called on Constantia Flexibles (cflex.com) to create a label that conveys the uniqueness and intrigue of this exciting new beer: H41 should be unapologetically different from the iconic Heineken® we all know, but still unmistakably recognizable as part of the Heineken® family. The design brief requested clear labels with areas printed on the outside and having the look and feel of paper in the label centre. A ‘smoky’ green as well as high brilliant silver effects were chosen for the perfect relationship to the global Heineken brand.