A state-of-the-art foil from brand enhancement specialist API (apigroup.com) is re-creating the glamour and impact of Viniq Shimmery Liqueur on its retail display box. The holographic Micro Glitter foil flawlessly integrates with the overall graphic intent to convey the brand promise of the distinctive new liqueur from E & J Gallo Winery.
Marketed to millennials, Viniq Shimmery Liqueur is a fusion of premium vodka, Moscato wine and natural fruit flavors. Initially only available on the West coast, the liqueur’s remarkable success soon prompted E & J Gallo to distribute it nationwide. Based on its outstanding sales growth following the regional launch, it represents the largest new trademark introduction in distilled spirits since 1978.