World's first recyclable shampoo bottle made with beach plastic
The Procter & Gamble Company announces that Head & Shoulders (H&S) will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
In partnership with recycling experts TerraCycle (terracycle.com) and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.