Fitkom Vitamin Gummy gets new identity & packaging
A new brand identity and packaging for SoHo Global Health’s Fitkom Vitamin Gummy brand in Indonesia was created by Anthem (anthemww.com), a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance.
Soho Global Health sought to develop a new and ownable set of mascots for its Fitkom Vitamin Gummy brand that would appeal to both children and parents. The new Fitkom Gummy brand has been brought to life beyond packaging, depicting a group of mixed-gender heroic rangers whose story-based mission is to help those in need.