Building on the recent strategic alliance with Label Insight (labelinsight.com), Nielsen (nielsen.com) announces the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes. With this launch, Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's industry-leading cloud-based product attributes. Together this brings an unmatched level of data granularity to food manufacturers and retailers.
Delivering greater product transparency about real ingredients and attributes, Nielsen Product Insider will allow food fast-moving consumer goods (FMCG) companies and retailers to: understand sales performance, shopper demographics, and create custom segmentation, as well as product trends and personalization needs for health & wellness consumers. In addition, this solution can interpret competitive product formulations; evaluate the impact of government regulations; and incorporate ailments, allergens and lifestyle preferences into loyalty and marketing programs.