This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away. In fact, store formats continue to evolve, and new brick-and-mortar competitors are entering the marketplace. Additionally, localized assortments and more efficient inventory management are top priorities for many companies, retailers and suppliers alike. And all of these changes are happening in a world where large brands are struggling to drive organic growth, prompting a rise in acquisitions and company-sponsored venture funds. Given this dynamic backdrop, here is APT’s, (a cloud-based analytics software company; predictivetechnologies.com) perspective on the top five CPG trends for 2017:
CPG startups are giving established industry players a run for their money. These more nimble companies are shaking up the market by providing consumers with more convenience, greater product transparency and healthier ingredients.