Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away. In fact, store formats continue to evolve, and new brick-and-mortar competitors are entering the marketplace. Additionally, localized assortments and more efficient inventory management are top priorities for many companies, retailers and suppliers alike. And all of these changes are happening in a world where large brands are struggling to drive organic growth, prompting a rise in acquisitions and company-sponsored venture funds. Given this dynamic backdrop, here is APT’s, (a cloud-based analytics software company; predictivetechnologies.com) perspective on the top five CPG trends for 2017:

CPG startups are giving established industry players a run for their money. These more nimble companies are shaking up the market by providing consumers with more convenience, greater product transparency and healthier ingredients.