More than a green drink, more than an energy drink, the matcha brand that hustles harder, MatchaBar launches fresh new “billboard bottle” packaging. MatchaBar’s new look comes with rapid expansion into retail stores and cafes, creating an exciting packaging concept that uses its label as a platform to speak direct to their consumer.
“The packaging re-fresh allowed us to create a way to let our beliefs, our interests, and our associations with certain subcultures shine through,” says MatchaBar founders and brothers Graham and Max Fortgang.