Furthering Target’s commitment to sustainability, the retailer just this week announced new goals that complement its existing product goals and look at the packages those products come in.
“We know our guests pay attention to packaging and its impact on the environment,” says Jennifer Silberman, Target’s chief sustainability officer. “When we provide them with thoughtfully designed, environmentally friendly packaging, we’re able to help them take another step toward sustainable living.” Our work began back in 2013 with our first packaging goal: to enhance at least 50 of our owned brand packages to be more sustainable by 2016. Our teams exceeded it, serving up 160 enhanced packaging designs that used fewer materials and more recycled content, and were recyclable themselves.