A Q&A with Michael Kuebler, technical director at Smithers Pira.
Kuebler: At this point, most consumer products have entered the e-commerce space. Through company managed e-commerce sites to selling through online retailers, most CPG manufacturers have found the online retailing channel a nice supplement to traditional channels. Electronics, clothes and books are still the traditional high volume items, but personal care products, home items and food are growing quickly.