Flexible packaging is everywhere and pouch users know of their benefits. They’re easy to hold, carry, store, pour from, snack from and scoop from. Plus, various sizes, handles, spouts and their light weight all lend a welcome hand to today’s busy consumer. While there are already so many innovations in the segment, there may be just as much opportunity.
“While food and beverage account for the largest share of current pouch applications, there is still a lot of room for innovation in these categories across a variety of spectrums including shelf life, the trend towards clear structures where the product is visible, fitments that improve the dispense and use, thus improving the consumer experience,” says Mark Moorhead, director of marketing at Bemis (bemis.com).