Nielsen has announced the winners of its inaugural Nielsen Design Impact Awards, an industry recognition that monetizes the true value of package design. Five award winners and two honorable mentions, out of hundreds of submissions, successfully redesigned the packaging on products considered American pantry staples while also driving impressive, sustained growth in dollar sales post-launch. In collaboration with The Dieline, the design community’s largest online resource, Nielsen looked far beyond ‘pretty packaging’ of hundreds of submissions to celebrate the brands that led product design makeovers to more closely align with the dynamics of today’s shopper … reflecting the (de)sign of the times.
This year's contest recognized seven seriously successful package redesigns in the fast-moving-consumer-goods space – ones that have helped to drive significant increases in brands’ bottom lines. They represent a wide range of business situations: a category giant in rapid decline, a timeless brand whose packaging had run out of time, an iconic favorite that embraced the upside, a niche brand that managed to win over the masses, and more.