Hennessy X.O Ltd Edition gets wrapped in luxe packaging
Following a four-year partnership with Hennessy, luxury packaging design agency Appartement 103 (appartement103.com) was asked to develop an innovative limited edition for the iconic Hennessy X.O. Since 2013, this invigorating collaboration has proved to be successful year on year and continues to support the brand in exceeding its commercial goals.
Prestigious Cognacs are known to be appreciated through traditional drinking style and are perceived by consumers as a complex drink, usually enjoyed post-dinner. With innovation as a key trait of its DNA, Hennessy X.O has challenged this paradigm by encouraging consumers to think differently about this renowned category and enticed them with new versatile ways to experience their drinks.