Organic cereal line hits shelves with big and bold packaging design
Freestone’s is the birth child of Kate Freestone, formerly the Founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset surrounded by nature’s ingredients, inspired this PR guru to enter into the organic cereal realm and launch her third cereal brand to market.
Slice Design (slicedesign.co.uk) was given the challenge to create a clear brand identity and packaging graphics in order to help Freestone’s stand out amongst stiff competitors and hone in on the rich authenticity of the brand.