Bottled water is officially America’s favorite packaged beverage
Americans are drinking more bottled water than any other packaged beverage – outselling carbonated soft drinks, by volume, for the first time in history, the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) announce.
Healthy, convenient, and safe, bottled water is America’s favorite packaged drink, according to the latest data from BMC. Bottled water sales increased by 10% in 2016, and now total $16 billion (wholesale). In 2016, total U.S. bottled water consumption grew by 8.6% to 12.8 billion gallons, up from 11.8 billion gallons in 2015. In addition, per-capita consumption is up 7.7% in 2016, with every person in America drinking an average of 39.3 gallons of bottled water last year, while average intake of carbonated soft drinks slipped to about 38.5 gallons, BMC statistics show.