Leading drinks design specialist Denomination (denomination.design) has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia. The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest.
The Caley is named after Chairman Robert Hill Smith’s great uncle Fred Caley Smith, who criss-crossed the globe for 18 months to gather knowledge to help his family’s fruit growing business. The bottle highlights Fred’s reputation as a horticulturalist, correspondent and adventurer, recalling the company’s long history.