LiquiGlide appoints Thomas Britanik general manager of consumer packaged goods
LiquiGlide Inc. (liquiglide.com) anounces the appointment of Tom Britanik as the general manager of the company’s consumer packaged goods (CPG) business. A CPG industry veteran who previously served as senior vice president and chief marketing officer at The Clorox Company and as a marketing director at Proctor & Gamble, Britanik has extensive experience in CPG business strategy, new product introductions, market research and branding.
For almost two years, Britanik served as an independent consultant on LiquiGlide’s advisory board getting detailed experience with the company’s slippery coating technology and providing insight into its CPG applications, customer value and addressable market. Britanik joins LiquiGlide in this new role as the company commercializes its first applications in packaging and unveils availability of new coatings that are custom engineered for specific CPG markets, including: