Switching to flexible packaging increases brand owner sales
The Flexible Packaging Association (FPA) releases a new infographic that highlights the sales benefits of switching to flexible packaging for brand owners.
The proof is in the pouch. According to FPA’s recent Flexible Packaging Transition Advantages Study, 55% of brand owners saw a sales increase when asked directly about the impact on sales. When given the choice between the same product in non-flexible packaging, 71% of consumers said they prefer flexible packaging.