PET packaging outperforming other material forms
The PET plastic bottle (polyethylene terephthalate) is the second most popular consumer pack type in the global consumer packaging marketplace, after flexible plastic (in 2016 retail unit volume sales) and is set to grow by 3.9% over the next five years, according to market research provider Euromonitor (euromonitor.com).
PET is outpacing growth of other packaging materials because of its flexibility in form and size, especially in beverages when compared to arch rivals, such as the beverage can, glass bottle and liquid carton. The re-closability afforded by the PET bottle for on-the-go convenience is a pertinent, core strength of the format. When it comes to global prospects for the PET bottle, Asia Pacific is a particular stand-out region that shows an increasing propensity for this pack format.
Rosemarie Downey, global head of packaging research at Euromonitor International, comments: “The vast majority of PET bottles bought across the world are for soft drinks and led by water (241 billion bottles) and carbonated soft drinks (104 billion bottles); these two beverages accounted for 69% of global PET bottle volume sales in 2016.
“Sales of bottled water in PET bottles accounted for 84% of the global increase of 17.9 billion PET bottles in 2016, the success and opportunities for bottled water is underpinned by a greater consumer interest in eating and drinking healthier. The global rise in consumption of bottled water in PET bottles and water-like beverages is linked to consumers increasingly seeking to hydrate with a natural, functional and low-calorie soft drink as opposed to other soft drinks with higher sugar and calorific content. Wellness and well-being are key concerns of consumers today.”
Downey continues, “China is the number one world leading country for consumption of PET bottles. It accounted for 24 percent of global PET bottle demand alone in 2016 and is a critical country to understand when examining global volume growth prospects for PET. China’s requirement for PET bottles continues to expand. In 2015 consumers in China purchased 68.4 billion bottles of water and in 2016 this increased to 73.8 billion bottles, up 5.4 billion.
“The significance of soft drinks to PET’s prospects in China is clear and this is very much shaped by the bottled water industry and players, such as Master Kong and Nongfu Spring and important year-on-year increasing consumption of bottled water by Chinese consumers. This is also due to the increased urbanisation, a desire for healthy living with bottled water being consumed for its mineral content and natural health benefits alongside bottled water answering ongoing concerns about ground water contamination and the quality of tap water. It’s the bottled water category and heightened consumption of bottled water around the world, aligned to living healthier, that positions bottled water as the single most important growth provider for PET.”