As consumers seek more sustainable and transparent packaging, brands are working hard toward appeasing them, as well as adhering to industry regulations and creating a package design that stands out on shelf. So how can you handle it all?
Many brands are looking to the public for design assistance now more than ever, in order to strengthen customer loyalty and at the same time, discover trends. And why not? It seems to be working. Take Stacy’s Chips. The chip brand’s “Stacy’s Stands With You” campaign was created to spotlight the voices and rally cries of the women’s movement and create opportunities for teen girls to achieve their full potential.