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Ice Breakers is launching new limited-edition puck packaging that includes eight new “Encourage-mints” that epitomize confidence, with expressions including “Grab Life By The Horn,” “Be You-Nicorn” and “Never Say Neigh” to remind consumers of their potential.
Ice Breakers knows that social validation drives millennials and is the ultimate boost of confidence. When consumers share a picture of one of the new “Encourage-mint” pucks, tag a friend and use #GiveAPuck, they will potentially receive a surprise social boost from a social influencer.