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Home » Ice Breakers puck packaging offers fun, confidence boosting sayings

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Candy/ConfectioneryLabelsRigid Containers

Ice Breakers puck packaging offers fun, confidence boosting sayings

July 26, 2017
KEYWORDS labeling / mint candy products / plastic packaging
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Ice Breakers is launching new limited-edition puck packaging that includes eight new “Encourage-mints” that epitomize confidence, with expressions including “Grab Life By The Horn,” “Be You-Nicorn” and “Never Say Neigh” to remind consumers of their potential.

Ice Breakers knows that social validation drives millennials and is the ultimate boost of confidence. When consumers share a picture of one of the new “Encourage-mint” pucks, tag a friend and use #GiveAPuck, they will potentially receive a surprise social boost from a social influencer.

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