Organic and wellness products are growing in popularity across the global food and beverage industry and the United States in particular. As consumers become increasingly health-conscious, they are opting for more natural foods that are free of artificial ingredients as well as protein composites like gluten, either for dietary reasons or to align with their changing beliefs as to what constitutes ‘healthy’ foods. In addition, consumers’ perception that organic products, in particular, are fundamentally better than their alternatives is increasingly apparent. This belief has manifested itself in the continued growth of the global organic food and beverage market, which is expected to be valued at $211.44 billion by 2020[1].
With exponential global growth, retailers in the United States are following suit. According to Consumer Reports, more than 90% of retailers nationwide have increased the number of organic foods they stock since 2012, which is indicative of the growing demand for these products and their associated benefits[2]. Consequently, advances in packaging technology must continue to help brands deliver products that fulfill consumer desires for ‘healthier’ choices.