Nestlé Brasil Ice Cream launched a series of 140 ml mono packs in December 2016 with a Peelable IML lid including a spoon-in-the-lid. Since then, Brazilian consumers have been eating their ice cream at the time and place of their convenience, because they always have a spoon in hand. Plastic packaging producer Plasticos Regina, ice cream producer Froneri and IML label producer Verstraete IML (verstraete-iml.com) were responsible for the development and production of the new IML lid, the result of solid teamwork. As a joint venture, Froneri combines the knowledge and expertise of Nestlé and R&R Ice Cream.
Henrique Bechara, packaging development Nestlé Brasil, explains why Froneri chose the lid: “We’ve been aware of the advantages of IML for some time since we use it for other packaging solutions. IML entices consumers with a premium look & feel. It is also technically possible to integrate a spoon into an IML lid, creating a significant competitive advantage. Consumers can eat their ice cream whenever they want since they always have a spoon available. This user-friendly spoon-in-the-lid design gives us a real edge on the competition. Besides, individual spoons would unnecessarily complicate the logistics distribution of our ice cream.”