The Sir Kensington’s line of ketchup, mustard and mayo condiments has entered the market with shelf-differentiating custom bottles, produced by Pretium Packaging (pretiumpkg.com).
“Starting out without a marketing budget and no pedigree in the food space, we knew that the package would have to work hard for us in order for the product to get attention,” explains Scott Norton, cofounder of Sir Kensington’s. “Our goal was a package that had more of an organic shape. We wanted it to feel as if it came from nature.”