In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions. Customer expectations for the way goods are packaged is evolving. Understanding this expectation will enable brands to offer a strong value proposition that customers can’t resist.
In fact, according to Asia Pulp & Paper’s “2017 Paper & Packaging Consumer Trends Report,” nearly one in three consumers agree they are more likely to shop with a brand that offers sustainable packaging over brands that don’t. More importantly, one in four agreed they’re willing to spend more for these sustainable options.