Smurfit Kappa brings the future of packaging to the Americas
Smurfit Kappa (smurfitkappa.com), a leading paper-based packaging solutions companies, will be hosting The Americas Innovation Event in Dallas on September 21st. The event, which brings together the company’s North American and Latin American customers, will highlight the future of packaging and will have an exhibition of the latest innovations in packaging that contribute to winning in the marketplace.
The Americas Innovation Event is the first one hosted by the group in the region and follows a number of successful events throughout Europe, where customers gathered to see how packaging can help improve their business in a collaborative environment. Smurfit Kappa aims to consolidate their presence in The Americas through its leadership in innovation, which is showcased in events like this. This event builds on the recent opening of Smurfit Kappa´s first regional Experience Center in Dallas in June. This Center is designed to create packaging innovation for business success and this is done utilizing packaging expertise, customer and shopper insights and technology, for example the 3D store visualizer. In the Experience Centers customers have a hands-on experience of how packaging impacts every step of the supply chain. Two more Experience Centers will be opened later this year in Colombia and Mexico.