California-based Good Culture®, the brand that has transformed cottage cheese from an easy-to-miss extra to the star of the dairy aisle, has announced a crisp packaging rebrand and two fresh new varieties – Organic Mango and All- Natural Peach.
“We wanted to create a more modern design that clearly communicated what’s inside the cup, while building a stronger emotional connection with our consumer,” says Jesse Merrill, CEO and co-founder. “Our new packaging breaks through the clutter on shelf, drives greater taste- appeal, clearly communicates product benefits, and amplifies our brand personality.”