Shrink sleeve packaging is on the rise, primarily in the beverage industry, though it has also seen an increase in use in tamper-resistant packaging applications. Shrink sleeves are gaining in popularity in these applications because they provide marketing optimization by allowing the product manufacturer to utilize the entire surface of the package for artwork and information, regardless of surface contours.
This type of packaging therefore enables rapid, cost-effective packaging design changes, providing product marketing groups the ability to make sure that the product stands out from competitive products on the shelf. As with all packaging applications, finding ways to increase efficiency is critical in shrink sleeve packaging operations, as increased efficiency directly translates into higher throughput and greater profit margins.