Salad dressings and dips get outfitted with new package design
Refrigerated salad dressing brand Litehouse Inc. is brightening up refrigerated produce shelves with a refreshed packaging design for its core line of dressings and dips. Following consumer research and testing, the new trend-setting design and color palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients.
With easy-to-read flavor names in a big, bold, contemporary font, and vibrant color bands for quick and easy flavor identification, the new design makes selecting Litehouse products easier than ever. Custom, top-down food photography illustrates the mouthwatering and deliciously real ingredients in every product, and puts Litehouse’s award-winning flavors in the spotlight. The packaging and branding refresh will help Litehouse stand out on-shelf and drive sales for the brand and RSD category.